Anytime Costumes has been in the business of dressing people up since 1954. The company established a web presence in the late 1990′s, and approached HotWax Media in 2008 regarding an upgraded version of Apache OFBiz. Although Anytime Costumes has an obvious peak season, they operate year round, and they wanted to boost sales with a system that would allow them to cross-sell, up-sell and take on other advanced merchandising capabilities. One of our specialties.
So HotWax Media got to work, upgrading the Anytime Costumes site to allow multi-channel integrations, including eBay and Channel Advisor, as well as streamlining onsite checkout along with 3rd party checkout options. We combined those upgrades with some aggressive search engine and PPC optimization. In the end there were no guesses and no disguises, just highly improved functionality, infrastructure and support resulting in dramatically improved site availability, solid search engine performance, and an enhanced overall user experience.