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Data-driven Pay Per Click & Natural Search Performance

Partnering with Finch PPC, HotWax Media offers its clients a sensible, transparent way to understand and monetize site traffic. We call it Demand Optimization. Finally, search engine marketing without the usual voodoo.

HotWax Media's combined search engine optimization and pay-per-click program aims to achieve a clear objective: use real data to determine how you can most effectively leverage search engines to increase the demand for your products and services on your web site.

Is the problem site traffic? Or site conversion? Or both? Where should you start? What kind of financial return can you expect for your advertising spend? In the absence of good data, you will have guesses, not answers. Our combined SEO / PPC Demand Optimization program removes the guess work.

Our simple three-step process works like this:

Step 1: We gather the most current data about site traffic and visitor behavior.

Step 2: You begin your automated, data-driven PPC campaigns optimized to drive the highest value traffic possible while we leverage the data to update your site and maximize natural search engine results (SEO).

Step 3: Repeat, adjusting to leverage patterns and trends as they emerge in the data.

Your search engine optimization and pay-per-click roadmap becomes obvious when it is spread out on the table and backed by real data. You will understand what your prospects and customers are searching for, and which search terms translate into successful transactions on your site.

Whether driving more product purchases or leads to your sales force, you will have a clear understanding of what is happening and the data to back it up.

HotWax Media Demand Optimization, powered by Finch: Stop Guessing. Start Converting.

• ROI configurable to the product level
• Fund successful campaigns, drop losing campaigns
• PPC campaign performance fully automated
• Data-driven content to improve SEO
• Updated meta tags and site content based on real data