Black Diamond Packs

Black Diamond celebrated 50 years of pack innovation with an artistic Flash microsite showcasing 11 new streamlined packs.

Launched in plenty of time for the Spring 2010 product release, the site animates crisp color product imagery against grayscale mountaineering backdrops. The site also utilizes embedded video to demonstrate Black Diamond's proven R&D process and expert pack fitting guidelines.

The result is a unique visual experience for the visitor, and high ROI on marketing dollars for Black Diamond.

The Packs microsite is second in a series of microsites developed by HotWax Media in collaboration with Black Diamond.

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