Working with the online retail training experts at 3point5, HotWax Media created a Flash-driven online training for Pearl Izumi. The training is interactive, includes full sound and motion, and covers the Pearl Izumi Brand, Pure Run, and Pure Ride initiatives. Only 3point5-registered retail sales associates have access to the training, which entertains, educates, enables a special discount, and ultimately drives sales performance through the roof at point-of-purchase.
Released in March of 2007, the 3point5 / Pearl Izumi project is a great example of how HotWax Media’s Flash production and account management capabilities can help drive sales and support innovative business models; it’s also a great example of why 3point5 is taking the online retail training space by storm!