JustJewelry.com - the name says it all. HotWax Media partnered with the team at JustJewelry.com to provide a complete e-commerce implementation. We started by designing the company logo and the site's look-and-feel. We then provided interface and interaction design that would support our client's functional requirements. Finally, we customized and deployed the complete back-end.
The site is built on Apache Open For Business (OFBiz) and leverages advanced e-commerce functionality. For example, search-driven product categories (grouped by price, by designer, etc.) make site browsing simpler and more intuitive, and the custom AJAX shopping cart and checkout process offer the user all the options without complicating or confusing the experience.
Visit JustJewelry.com for a first-hand look at the latest in e-commerce form and function.