Black Diamond Boots
A Hot New Line of Ski Boots
Black Diamond wanted a cool, animated, interactive presentation to support the launch of its hot new line of ski boots.
Unveiled January 2008, in conjunction with the large Outdoor Retailer trade show held twice each year in Salt Lake City, Utah, these new boots from Black Diamond constitute a long-awaited big deal.
The product launch piece, furthermore, will be leveraged to form the foundation for the upcoming Black Diamond ski boot web site.
Through collaboration, HotWax Media and Black Diamond have found a way to ensure a cohesive presentation of product information across media while also maximizing the ROI on BD’s marketing dollars.